Jen the Pen, At Your Service

Providing stellar customer service is my jam! Check out what I offer, and then get in touch.

MY SERVICES

Content Strategy

What's your niche?

I guarantee I've got ideas. I'm happy to discuss your content strategy, whether you want to show up more on social media, create in-depth blog pieces, or develop a lead magnet that will help you add to your email list.

I love learning, following my curiosity, and coming up with creative solutions. I'll bring all of these to the table at our content strategy meetings.

Content Creation & Copywriting

Writing content and copy is where I got started in the marketing world.

Here are some examples of what I've created:

Blogs
Ebooks
Custom memes
Email newsletters
Social media posts
Landing page copy
Product descriptions

Search Engine Optimization (SEO)
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Enjoyable-to-Read Content

SEO is great - unless you sacrifice quality writing in the name of SEO. Similarly, generative AI can be a helpful time-saver, but it still needs a writer's touch.

I can craft SEO-friendly content that your readers will actually enjoy. No clickbait here!

If you really love AI, I can also edit AI-written content, weaving in your brand voice so it still sounds like you.

(Note: While I'm happy to provide AI editing, I will NEVER use AI without your express consent.)

Analytics and Reporting

With access to your analytics tools, I'd be happy to see how your content is performing. Together, we can create content goals, map out whether we want to increase usage of specific keywords, and become more strategic in our approach to content.

Some analytics and reporting tools I'm familiar with:

SEMrush
Mangools
Go HighLevel
Yeost (for WordPress)

I'd be happy to try virtually any other analytics and reporting tools you have.

TESTIMONIALS

CUSTOMER REVIEWS

As a small business owner, I value clear and compelling copy, and Jennifer has done so much to elevate our market-facing communications.

She understands our products and our target market and works well with loose project parameters. She goes beyond wordsmithing and conducts research to position our products and services effectively.

DAVID LARSEN, SKILLTREK

Jen proved time and time again to be an excellent writer, content strategist, and leader.

10/10 — I would happily work with Jen anytime, because I know I can trust her to 1) understand exactly what her clients need, and 2) communicate her clients’ needs effectively to all collaborators.

If you’re looking for an expert in content creation, you can trust Jen to deliver!

CHRIS FRITZ, EMPIRE LAUNCH

FAQS

How can content marketing help my business?

Content marketing enables you to do more with less. Paid ads can be expensive to run - especially if you're chasing high-value keywords.

With organic content marketing, you can pay less money for a greater reward. There is a significant time investment required, however - which is why you should consider hiring me to help with your content marketing efforts!

How do you come up with a content strategy for me?

Before I come up with a strategy, I become your superfan. I use my powers of nosiness (or as I say, "journalistic tendencies") to learn how you position yourself, who your target audience is, and where there are gaps in your content.

If you grant access to analytics tools, I'll use those, too, bringing them to bear on your content goals. Some tools I'm familiar with include Mangools and SEMrush - but I'm happy to dig into other tools like Google Analytics and Go HighLevel.

What makes your content marketing services different?

I take a personal approach to helping businesses. My goal is to serve you and help you attract your target audience, so I won't bog your customers down with jargon or marketing terms. If you've got a question, I'll offer my honest thoughts (even if I think someone else would be better equipped to help you).

I'm here for you - whether or not you choose to work with me. I'll do my best to assist you in any way I can, and if that means passing along voice docs because you've found a better fit elsewhere, I'll do that.

That said, I'm going to do my best to learn as much as possible and keep you as a client - so if there's anything I can do to improve your experience, please let me know. I'm happy to help!

How much do you charge?

My rates start at $75 an hour*, but I offer monthly retainers at $700 a month for a maximum of 10 hours.

Benefits of a retainer:

Discounted price
I save a spot for you every month
Flat rate month to month, notice of rate increase given ahead of time
The first monthly payment is due up front, and prices are subject to change depending on how busy the season is.

What are your brand values?

My brand is centered around these things:

- Creativity. I am a creative person and bring that into everything I do - whether it's content writing or my recreational time.
- Family. I love my family and chose this career path because I want more time with them. My goal is also to give you more time with yours.
- Quality. I have high standards when it comes to the written word, because I know great writing can make a major difference.
- Freedom. We all deserve more freedom to do what we love - it's why neither of us are out here chained to a desk working a 9-5.
- Faith. My faith guides me, and I work best with clients who are aligned to that same faith in Jesus.