B2B Content Writing for Graphic Designers, Brand Experts, and Marketers

You're busy and need great content to stand out. You tell your clients how important it is to stay top of mind, but don't have time to write your own copy.

That's where I come in.


Trust Your Content to a Skilled Writer

Hey, fellow human! I'm Jennifer "Jen the Pen" Wallace.

I've been a writer since third grade. I've been using the written word for decades to tell my own story, using social media, blogs, poetry, memoirs, etc.

In 2021, I became a content writer. I picked up on it quickly and love working alongside experts, capturing their voice and attracting target audiences. Today, I'm honored to be able to tell your story too.

My best clients are true creatives with several clients (and/or businesses) and not enough time in the day. With my help, they can elevate their content and show themselves as the true professionals they are.

Sound like you?


Content Strategy

I'm happy to brainstorm with you to develop a comprehensive content plan. I can create a content calendar for you, assist with templatizing your content, and be your go-to idea person.

Content Creation & Copywriting

Blogs and LinkedIn posts are my jam - but I'm happy to help with newsletters, landing pages for your site, etc. I'll capture your brand voice and speak to your target audience.

Search Engine Optimization (SEO)
Enjoyable-to-Read Content

Whether you want me to edit, update, and spice up an old piece of content or edit something that's been generated by AI, I'm happy to do that for you so you can focus on your business.

Analytics and Reporting

Want to know how your site is doing? With access to your analytics tools, I can develop a content strategy and monitor its success, ensuring you get what you're paying for.



As a small business owner, I value clear and compelling copy, and Jennifer has done so much to elevate our market-facing communications.

She understands our products and our target market and works well with loose project parameters. She goes beyond wordsmithing and conducts research to position our products and services effectively.


Jen is AMAZING. I've been working with her to write blog articles for my website and she INSTANTLY got my tone of voice in a way that no one else has so far.

She studied my content and voice deeply and understood exactly how I talk. She then shaped my thoughts into articles and worked with me to refine them. She's SUPER TALENTED and absolutely amazing at what she does.

Would recommend her in a heartbeat.


Jen is one of the best writers and content developers I've ever worked with. She's smart, super responsive, and knows how to write comprehensively—for user engagement and SEO. I can't recommend Jen enough for any project.



How can content marketing help my business?

Content marketing enables you to do more with less. Paid ads can be expensive to run - especially if you're chasing high-value keywords.

With organic content marketing, you can pay less money for a greater reward. There is a significant time investment required, however - which is why you should consider hiring me to help with your content marketing efforts!

How do you come up with a content strategy for me?

Before I come up with a strategy, I become your superfan. I use my powers of nosiness (or as I say, "journalistic tendencies") to learn how you position yourself, who your target audience is, and where there are gaps in your content.

If you grant access to analytics tools, I'll use those, too, bringing them to bear on your content goals. Some tools I'm familiar with include Mangools and SEMrush - but I'm happy to dig into other tools like Google Analytics and Go HighLevel.

What makes your content marketing services different?

I take a personal approach to helping businesses. My goal is to serve you and help you attract your target audience, so I won't bog your customers down with jargon or marketing terms. If you've got a question, I'll offer my honest thoughts (even if I think someone else would be better equipped to help you).

I'm here for you - whether or not you choose to work with me. I'll do my best to assist you in any way I can, and if that means passing along voice docs because you've found a better fit elsewhere, I'll do that.

That said, I'm going to do my best to learn as much as possible and keep you as a client - so if there's anything I can do to improve your experience, please let me know. I'm happy to help!

How much do you charge?

My rates start at $75 an hour*, but I offer monthly retainers at $700 a month for a maximum of 10 hours.

Benefits of a retainer:

  • Discounted price

  • I save a spot for you every month

  • Flat rate month to month, notice of rate increase given ahead of time

    The first monthly payment is due up front, and prices are subject to change depending on how busy the season is.

What are your brand values?

My brand is centered around these things:

- Creativity. I am a creative person and bring that into everything I do - whether it's content writing or my recreational time.
- Family. I love my family and chose this career path because I want more time with them. My goal is also to give you more time with yours.
- Quality. I have high standards when it comes to the written word, because I know great writing can make a major difference.
- Freedom. We all deserve more freedom to do what we love - it's why neither of us are out here chained to a desk working a 9-5.
- Faith. My faith guides me, and I work best with clients who are aligned to that same faith in Jesus.

FAQ image

Clients I Work With

Graphic Designers


Brand Experts

Get In Touch

Get in Touch